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Creation Story || Re: US.

At its simplest point, a piece of clothing is nothing more than that; however, when combined with positive messaging and a firm belief in brilliance it becomes more than that - it becomes alchemy. Alchemy, brilliance, and passion is what Serial Creative and Commissioned Poet, Azure Antoinette has sought to create with her lifestyle brand, Aalchemik: An Apparel Company. What began in 2013 with a simple t-shirt with Antoinette’s own mantra of “Do What You Love and Love What You Do, ” Aalchemik Apparel has quickly expanded to a line of shirts, sweatshirts, and hats that seek to provide the positive messaging that is the basis of her own work. The line’s manifesto, drafted by Antoinette, speaks to the purpose and unique direction of this exciting new brand.  ...

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